About Betty

Betty Alterman
Owner / Creator of Pink Ribbon Plus

Betty Alterman - Creator / Owner Pink Ribbon PlusMy breast care experience began as a Mammographer. I moved into the corporate world, as a Marketing Product Manager in the Durable Medical Equipment (DME) industry which is how bras and breast forms are categorized. My career path led me to manage the daily operations of a high volume, hospital based mastectomy boutique where I practiced as a Certified Mastectomy Fitter. I then became the Breast Care Educator for a global manufacturer of breast cancer breast care products. Needing to give up my ‘road warrior’ position for family reasons, I became a Stylist at a Luxury Lingerie Boutique.

I have been on the buying side of the breast care industry and the selling side, which gives me a unique perspective for you. I am familiar with all the manufacturers and their specialty products and that many boutiques are unable to offer every product from every manufacturer…a product that just might be the one you are looking for and need. There is no substitute for the caring, hands-on experience of a Professional Fitter but it is also helpful to have a conversation with me so you understand this industry and its offerings.

Understanding your insurance product benefits will have a huge impact on your recovery and self-image. Whether you were diagnosed 10 years ago, 10 months ago, or 10 days ago, you may have insurance benefits that will help you now; sadly, many patients never get this information upon diagnosis and must search for it. 

Search no more…Pink Ribbon Plus is here to answer your questions and provide the latest products made especially for you.

Betty’s Professional Background:

  • B.S., BOC Certified Mastectomy Fitter
  • Breast Care Educator for a leading global prosthetic product manufacturer
  • Operations Manager for a nationally recognized breast care boutique
  • Radiologic Technologist R.T. (R)(M) specializing in Mammography